_influenza
Influenza_ addresses the ubiquity and pervasiveness of social media that has shaped our insights of the perfect lifestyle. In response to Consumer Rights Day on 15th March 2019, "Trusted Smart Products" as the theme, it questions the intents of industrialism through social media influences. Public figures gain our great admiration for them, making us yearn and emulate their behaviour and likings. Hence, our obsessions of wanting to alter our shortcomings have taken us down into the labefaction of our own authenticity.
The project involves a collaboration with the artist, Thanchanog Ho Mai Chin, to investigate the desires of the self and the satirical execution of advertisements that entice consumers. These involve brands' strategies in social media such as,
the overwhelming push notifications, intrusive banner and pop-up advertising which quietly dominate the web-space. Therefore, consumers are enthralled by infiltrating marketing messages.
This exhibition whimsically uses satirical expressions of internet slangs and puns, memefying them as a mean to examine the anonymity of the consumeristic world, and to also encourage people to be more discerning before making multiple purchases.
